[Ducati] RE: Desmosedici RR First Ride Report from Miller!!!

[Rich Roberts]

I think it misses the point, sure you could take a large number of other bikes and throw everything at them and get perhaps a really special bike for less than 72k, but it still would not be a Ducati RR. On some level a well crafted bike is an organic thing, not just a platform for parts. Or are some of the opinion that a bike is simply the sum of its parts? I can tell you that is not a true statement as I have personal experince spending lots of money on quality parts and finding the net result not much better than the unadorned stock bike. I think many of us here have been down that road a time or two. The hope is to add by degree to that organic wholeness or maybe remove a awart or two from an otherwise perfect form. But it aint all about parts price totals. I could easily create a 72000 dollar motorcycle with little trouble...but what would it be in the end. A work of art or Richs parts house. Eh, there may be a few Alex's around here with the time
 and the eye to creat unique works of art in motrocycle form, but most of us its just about parts...we depend on the factories talent to create the artwork for the most part. And Ducati does that well I think.

----- Original Message ----
From: MS&F <thebrowns at domaccess.com>
To: Ducati Owners Group <ducati at ducati.net>
Sent: Saturday, September 29, 2007 6:05:39 AM
Subject: Re: [Ducati] RE: Desmosedici RR First Ride Report from Miller!!!


There my also be other angles on this.  Perhaps Ducati doesn't make any 
money on the hike.  A 1000 unit loss leader might make very good 
business sence (as long as they are not loosing too much on each one). 
Another angle may be that MCN meant "take another 200hp platform and 
trick it out with all the best bits and maybe you would come in under 
$72000".  Alex would definitely know about this.

Stuart

Ets-Hokin, Gabe wrote:
> Message: 11
> Date: Fri, 28 Sep 2007 21:25:36 -0400
> From: "Alexander M Ortner" <aortner264789mi at comcast.net>
> Subject: RE: [Ducati] Desmosedici RR First Ride Report from Miller!!!
> To: "'Ducati Owners Group'" <ducati at ducati.net>
> Message-ID: <000d01c80237$a38f8d50$eaaea7f0$@net>
> Content-Type: text/plain;       charset="windows-1250"
>
>   
>> That's an interesting question, because it depends on your perspective...
>> if you add up the parts, it's not $72,000 worth...
>>     
>
> Who wrote this line? They don't know what they're talking about. And that is
> saying it as politely as possible.
>
> Alex Ortner
> aortner at comcast.net
> www.alexortner.com
>
>
> Nick Ienatsch said it, and then looked over the text and gave it his okay. I'm not one to second-guess him. He knows more about motorcycles and racing than I ever will.
>
> If you think about it, you can take that statement two ways: one is Ducati's cost of the parts. Obviously they cost less than $72,000 to purchase all the parts, otherwise Ducati could not make a profit on them, no? So it has to cost them less than $72k to purchase all this stuff (because Ducati actually makes very few components, if any; they assemble everything from suppliers), and judging from their profitability lately, there's a nice margin.
>
> The other way to look at it is if you walked into a Ducati dealer and bought every part seperately; in that case, you would pay a lot more than $72k, but you would pay that much for a GSXR1000 is you bought it part-by-part as well, no?
>
> I will let Nick know as politely as I can that he has no idea what he is talking about.
>
> Gabe Ets-Hokin
>
> Online Editor, Cycle World Magazine
> www.cycleworld.com
> getshokin at hfmus.com
> 415.730.8268 cell
>  
> PS: I was going to be a snotty jerk about this until I saw your website and all the amazing specials you've built...as Ali G says: "Yo, Respec'!"
>  
>   
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