[Ducati] Re: Spam: Ducati Digest, Vol 23, Issue 17 "Over branding"
Rardin & Carroll Architects
bill at churchdesigners.com
Wed Nov 7 09:17:35 EST 2007
I really liked the Ducati Monster for kids. What better way to create brand loyalty at such a young age than have your kids ride and enjoy the lines from a well design brand product. I would love to have that same bike in the form of a mini motoGP replica or even a 1098. Last Christmas I bought my son a electric bike to introduce him to the motorized two wheel world. He has taken to it pretty well. Same 12 volt motor and he flies on it. Now I want to buy something I ride with him that he can grow into. Looking into a NS50R or NS100, YS50R or a metrakit bike 50.
Willie F. Spight Jr.
Voice: 423-894-3242
Fax: 423-894-2839
bill at churchdesigners.com on 11/7/2007
http://www.churchdesigners.com
On Tue, 06 Nov 2007 21:21:14 -0500, ducati-request at ducati.net wrote:
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> Today's Topics:
>
> 1. Re: Bimota's new Ducati-Powered DB7?and racing plans! (Tony
> Pagliaroli)
> 2. re: Ducati overbranding (Kevin Kachadourian) 3. re: Ducati over
> branding (PS) (Kevin Kachadourian) 4. Re: re: Ducati overbranding
> (Alec Moss)
> 5. Re: re: Ducati over branding (PS) (Alec Moss) 6. RE: re: Ducati
> over branding (PS) (Diego )
> 7. RE: re: Ducati over branding (PS) (Aaron Gillies) 8. RE: re:
> Ducati over branding (PS) (Diego ) 9. Re: Casey wallpaper
> (D888SPOLTD at aol.com)
> 10. Re: re: Ducati over branding (PS) (Brian De Groodt) 11. Stoner
> Lunch Box (dav0 Lieby)
>
>
> --------------------------------------------------------------------
> --
>
> Message: 1
> Date: Tue, 6 Nov 2007 17:41:54 -0500
> From: "Tony Pagliaroli" <ajpags at gmail.com>
> Subject: Re: [Ducati] Bimota's new Ducati-Powered DB7?and racing
> plans! To: "Ducati Owners Group" <ducati at ducati.net> Message-ID:
> <923940b70711061441s137ee41dr201ff17ed05f2351 at mail.gmail.com>
> Content-Type: text/plain; charset=ISO-8859-1
>
> On 11/6/07, Ross Johnson <rossbjohnson at comcast.net> wrote:
>
>> "Bimota will present during the forthcoming milan fair the new db
>> 7
>>
> (Yawn) - the 1098 is so much sexier. This looks like an
> engineering miss all around...
>
>
> ------------------------------
>
> Message: 2
> Date: Tue, 6 Nov 2007 15:03:57 -0800
> From: "Kevin Kachadourian" <kkachadourian at cv.k12.ca.us> Subject:
> [Ducati] re: Ducati overbranding To: <ducati at ducati.net> Message-ID:
> <1A112708F21DD148885561B9195FC9F612CE26 at do-exchange.CVUSD.NET>
> Content-Type: text/plain; charset="iso-8859-1"
>
> What would Ogri say?... I know what I say.
> I didn't buy the Tumi (bought Marchesinis instead), won't buy the
> Sandisk (bought the solo seat instead). Bike's not cherry, but it
> sure is pretty; and sounds so sweet as I throw it down the road.
> Looks great... yeah,... let's ride
>
> Kevin Kachadourian
> '96 900SS SP (a bit rough around the edges)
> '85 650 Alazzurra (a few edges around the rough)
>
>
> ------------------------------
>
> Message: 3
> Date: Tue, 6 Nov 2007 15:23:22 -0800
> From: "Kevin Kachadourian" <kkachadourian at cv.k12.ca.us> Subject:
> [Ducati] re: Ducati over branding (PS) To: <ducati at ducati.net>
> Message-ID:
> <1A112708F21DD148885561B9195FC9F612CE27 at do-exchange.CVUSD.NET>
> Content-Type: text/plain; charset="iso-8859-1"
>
> ...and, I'm enough of a curmudgeon to think that the guy who buys a
> 1098 or ST4S as his first motorcycle is a bit of a poser as well.
> I've said this before, but not for a while. I'm from the old
> school, where you earn your right to ride a Duck by thrashing,
> riding, crashing, fixing at least a few junk yard dogs; and working
> your way up to a Ducati. It helps you really appreciate them, too.
>
> Kevin Kachadourian
> '96 900SS SP (now waiting for that 13 mile twisty commute home -
> later)
>
>
> ------------------------------
>
> Message: 4
> Date: Tue, 06 Nov 2007 15:27:34 -0800
> From: Alec Moss <amoss at coastside.net>
> Subject: Re: [Ducati] re: Ducati overbranding
> To: "ducati at ducati.net" <ducati at ducati.net>
> Message-ID: <C3563866.1959%amoss at coastside.net>
> Content-Type: text/plain; charset="US-ASCII"
>
> Ooooh, Marchesinis. Hey Kevin. I don't remember whether you have
> stock cans on your 900 or some fancy carbons or something. I'm
> kinda lusting after some carbon ovals (Arrow?)
>
> Ogri would say "feckin' brandin'"?
>
>
> Alec
>
>
> On 11/6/07 3:03 PM, "Kevin Kachadourian"
> <kkachadourian at cv.k12.ca.us> wrote:
>
>> What would Ogri say?... I know what I say.
>> I didn't buy the Tumi (bought Marchesinis instead), won't buy the
>> Sandisk (bought the solo seat instead). Bike's not cherry, but it
>> sure is pretty; and sounds so sweet as I throw it down the road.
>> Looks great... yeah,... let's ride
>>
>> Kevin Kachadourian
>> '96 900SS SP (a bit rough around the edges)
>> '85 650 Alazzurra (a few edges around the rough) *****
>>
>> Our newest sponsor, MC Stands, has just opened its doors! It's a
>> motorcycle stand superstore. Every brand, every model, 95% in
>> stock for immediate shipment. Whether front stands, rear stands,
>> paddock stands, dirt bike stands, or any kind of stand or lift,
>> MC Stands tests, rates, and discounts everything they sell.
>> Check them out!
>>
>> Visit: http://mcstands.com/
>> _______________________________________________
>> Ducati mailing list
>> Ducati at ducati.net
>> http://list.ducati.net/cgi-bin/mailman/listinfo/ducati Mailto:
>> amoss at coastside.net
>
>
> ------------------------------
>
> Message: 5
> Date: Tue, 06 Nov 2007 15:29:26 -0800
> From: Alec Moss <amoss at coastside.net>
> Subject: Re: [Ducati] re: Ducati over branding (PS) To:
> "ducati at ducati.net" <ducati at ducati.net> Message-ID:
> <C35638D6.195C%amoss at coastside.net> Content-Type:
> text/plain; charset="US-ASCII"
>
> Hey, what happened to the Alazzurra?
>
>
> On 11/6/07 3:23 PM, "Kevin Kachadourian"
> <kkachadourian at cv.k12.ca.us> wrote:
>
>
>> Kevin Kachadourian
>> '96 900SS SP (now waiting for that 13 mile twisty commute home -
>> later) *****
>
>
> ------------------------------
>
> Message: 6
> Date: Tue, 6 Nov 2007 18:59:02 -0500
> From: "Diego " <tampabaydesmo at earthlink.net>
> Subject: RE: [Ducati] re: Ducati over branding (PS) To:
> <ducati at ducati.net>
> Message-ID: <002a01c820d1$01d81050$0201a8c0 at hal9000> Content-Type:
> text/plain; charset="us-ascii"
>
> Thanks Kevin,
>
> I am sure many here would agree with the "old School" view and
> respect the scars and bruises of experience and folly. When it
> comes to Ducati. I see them as a company on a positive upswing from
> a slow period and working on brand recognition but is a illogical
> way. I mean dies the Duc scandisk not only look good but run faster
> in the straightaway's?
>
> Personally I would love to consult with Ducati on their strategy
> because it seems all over the place. At least they are licensing
> the name and not taking a hit on getting stuff out there with their
> name on it. How do you go from partnering with Dainese for high
> quality (and expensive)gear to Shoes???????????? What is the
> connection between Ducati and tennis shoes? Something to wear on
> your bike so that when it breaks down your still traveling on
> Ducati? Why slap your name on a product in a flooded market.
> Pirelli has done the same thing from time to time. Really cool
> shoes, but no on wears them. Strange things people do.
>
> If Ducati had a cohesive strategy for their existing customers, and
> new target audience(s) Ducati could have the recognition of HD and
> I would have to stop explaining to people what a Ducati is. But
> putting Ducati on a bunch of crap is like getting ink pens with the
> business info printed on them and as far as marketing goes Red Bull
> has more recognition then Ducati.
>
> But you have to give them credit as small company competing against
> the big Japanese corporations, they have got good recognition among
> riders. But with this Tumi crap. I would not buy it because it was
> impractical, expensive, and ridiculous looking. I own Tumi like
> Oakley and other fine products for durability, function, and
> design. I even prefer products without a badge or at most embossed
> and subtle. I even de-badge my autos.
>
> Sometimes Ducati misses the mark and is presently wasting the
> opportunity to help people transition from the bikes they are
> earning their wheels on to a Ducati. There is a reason Harley
> worked so well for HD and Ducati has not found it. I love the
> Ducati product with all the quirks and delays on parts etc..
>
> If Ducati becomes a stronger brand Ducati riders benefit. If they
> go for the short term profit, everyone suffers in the end. My hope
> is they are thinking longevity while trying to grow. God forbid
> Ducati trapper keepers, not I might go for a Casey Stoner lunch
> pail.
>
> Diego
>
>
> -----Original Message-----
> From: ducati-bounces at ducati.net [mailto:ducati-bounces at ducati.net]
> On Behalf Of Kevin Kachadourian Sent: Tuesday, November 06, 2007
> 6:23 PM To: ducati at ducati.net Subject: [Ducati] re: Ducati over
> branding (PS)
>
> ...and, I'm enough of a curmudgeon to think that the guy who buys a
> 1098 or ST4S as his first motorcycle is a bit of a poser as well.
> I've said this before, but not for a while. I'm from the old
> school, where you earn your right to ride a Duck by thrashing,
> riding, crashing, fixing at least a few junk yard dogs; and working
> your way up to a Ducati. It helps you really appreciate them, too.
>
> Kevin Kachadourian
> '96 900SS SP (now waiting for that 13 mile twisty commute home -
> later) *****
>
> Our newest sponsor, MC Stands, has just opened its doors! It's a
> motorcycle stand superstore. Every brand, every model, 95% in
> stock for immediate shipment. Whether front stands, rear stands,
> paddock stands, dirt bike stands, or any kind of stand or lift, MC
> Stands tests, rates, and discounts everything they sell. Check
> them out!
>
> Visit: http://mcstands.com/
> _______________________________________________
> Ducati mailing list
> Ducati at ducati.net
> http://list.ducati.net/cgi-bin/mailman/listinfo/ducati Mailto:
> tampabaydesmo at earthlink.net
>
>
> ------------------------------
>
> Message: 7
> Date: Tue, 6 Nov 2007 18:04:26 -0800 (PST)
> From: Aaron Gillies <contingencya at yahoo.com>
> Subject: RE: [Ducati] re: Ducati over branding (PS) To: Ducati
> Owners Group <ducati at ducati.net>
> Message-ID: <630482.19989.qm at web53603.mail.re2.yahoo.com> Content-
> Type: text/plain; charset=iso-8859-1
>
> Do they really have Stoner lunch pail's??
>
> Strange. Check this bad boy out.
>
> http://cgi.ebay.com/Kids-Ducati-Monster-
> Motorcycle_W0QQitemZ270084497750QQihZ017QQcategoryZ145982QQrdZ1QQssPag
> eNameZWD1VQQcmdZViewItem
>
> Aaron 99 900ss
>
> Diego <tampabaydesmo at earthlink.net> wrote:
> Thanks Kevin,
>
> I am sure many here would agree with the "old School" view and
> respect the scars and bruises of experience and folly. When it
> comes to Ducati. I see them as a company on a positive upswing from
> a slow period and working on brand recognition but is a illogical
> way. I mean dies the Duc scandisk not only look good but run faster
> in the straightaway's?
>
> Personally I would love to consult with Ducati on their strategy
> because it seems all over the place. At least they are licensing
> the name and not taking a hit on getting stuff out there with their
> name on it. How do you go from partnering with Dainese for high
> quality (and expensive)gear to Shoes???????????? What is the
> connection between Ducati and tennis shoes? Something to wear on
> your bike so that when it breaks down your still traveling on
> Ducati? Why slap your name on a product in a flooded market.
> Pirelli has done the same thing from time to time. Really cool
> shoes, but no on wears them. Strange things people do.
>
> If Ducati had a cohesive strategy for their existing customers, and
> new target audience(s) Ducati could have the recognition of HD and
> I would have to stop explaining to people what a Ducati is. But
> putting Ducati on a bunch of crap is like getting ink pens with the
> business info printed on them and as far as marketing goes Red Bull
> has more recognition then Ducati.
>
> But you have to give them credit as small company competing against
> the big Japanese corporations, they have got good recognition among
> riders. But with this Tumi crap. I would not buy it because it was
> impractical, expensive, and ridiculous looking. I own Tumi like
> Oakley and other fine products for durability, function, and
> design. I even prefer products without a badge or at most embossed
> and subtle. I even de-badge my autos.
>
> Sometimes Ducati misses the mark and is presently wasting the
> opportunity to help people transition from the bikes they are
> earning their wheels on to a Ducati. There is a reason Harley
> worked so well for HD and Ducati has not found it. I love the
> Ducati product with all the quirks and delays on parts etc..
>
> If Ducati becomes a stronger brand Ducati riders benefit. If they
> go for the short term profit, everyone suffers in the end. My hope
> is they are thinking longevity while trying to grow. God forbid
> Ducati trapper keepers, not I might go for a Casey Stoner lunch
> pail.
>
> Diego
>
>
> -----Original Message-----
> From: ducati-bounces at ducati.net [mailto:ducati-bounces at ducati.net]
> On Behalf Of Kevin Kachadourian Sent: Tuesday, November 06, 2007
> 6:23 PM To: ducati at ducati.net Subject: [Ducati] re: Ducati over
> branding (PS)
>
> ...and, I'm enough of a curmudgeon to think that the guy who buys a
> 1098 or ST4S as his first motorcycle is a bit of a poser as well.
> I've said this before, but not for a while. I'm from the old
> school, where you earn your right to ride a Duck by thrashing,
> riding, crashing, fixing at least a few junk yard dogs; and working
> your way up to a Ducati. It helps you really appreciate them, too.
>
> Kevin Kachadourian
> '96 900SS SP (now waiting for that 13 mile twisty commute home -
> later) *****
>
> Our newest sponsor, MC Stands, has just opened its doors! It's a
> motorcycle stand superstore. Every brand, every model, 95% in stock
> for immediate shipment. Whether front stands, rear stands, paddock
> stands, dirt bike stands, or any kind of stand or lift, MC Stands
> tests, rates, and discounts everything they sell. Check them out!
>
> Visit: http://mcstands.com/
> _______________________________________________
> Ducati mailing list
> Ducati at ducati.net
> http://list.ducati.net/cgi-bin/mailman/listinfo/ducati Mailto:
> tampabaydesmo at earthlink.net
>
>
> *****
>
> Our newest sponsor, MC Stands, has just opened its doors! It's a
> motorcycle stand superstore. Every brand, every model, 95% in stock
> for immediate shipment. Whether front stands, rear stands, paddock
> stands, dirt bike stands, or any kind of stand or lift, MC Stands
> tests, rates, and discounts everything they sell. Check them out!
>
> Visit: http://mcstands.com/
> _______________________________________________
> Ducati mailing list
> Ducati at ducati.net
> http://list.ducati.net/cgi-bin/mailman/listinfo/ducati Mailto:
> contingencya at yahoo.com
>
>
> __________________________________________________ Do You Yahoo!?
> Tired of spam? Yahoo! Mail has the best spam protection around
> http://mail.yahoo.com
>
> ------------------------------
>
> Message: 8
> Date: Tue, 6 Nov 2007 21:18:31 -0500
> From: "Diego " <tampabaydesmo at earthlink.net>
> Subject: RE: [Ducati] re: Ducati over branding (PS) To:
> <ducati at ducati.net>
> Message-ID: <000001c820e4$7e746a10$0201a8c0 at hal9000> Content-Type:
> text/plain; charset="us-ascii"
>
> Just kidding on the Lunch pail, But Teaming up with Dorna for Moto
> GP stuff would be cool but that is a whole other mess promoting
> MotoGP in the States.
>
>
> That Monster is cool.
>
> Diego
>
> -----Original Message-----
> From: ducati-bounces at ducati.net [mailto:ducati-bounces at ducati.net]
> On Behalf Of Aaron Gillies Sent: Tuesday, November 06, 2007 9:04 PM
> To: Ducati Owners Group
> Subject: RE: [Ducati] re: Ducati over branding (PS)
>
> Do they really have Stoner lunch pail's??
>
> Strange. Check this bad boy out.
>
>
> http://cgi.ebay.com/Kids-Ducati-Monster-
> Motorcycle_W0QQitemZ270084497750QQih
> Z017QQcategoryZ145982QQrdZ1QQssPageNameZWD1VQQcmdZViewItem
>
> Aaron 99 900ss
>
> Diego <tampabaydesmo at earthlink.net> wrote:
> Thanks Kevin,
>
> I am sure many here would agree with the "old School" view and
> respect the scars and bruises of experience and folly. When it
> comes to Ducati. I see them as a company on a positive upswing from
> a slow period and working on brand recognition but is a illogical
> way. I mean dies the Duc scandisk not only look good but run faster
> in the straightaway's?
>
> Personally I would love to consult with Ducati on their strategy
> because it seems all over the place. At least they are licensing
> the name and not taking a hit on getting stuff out there with their
> name on it. How do you go from partnering with Dainese for high
> quality (and expensive)gear to Shoes???????????? What is the
> connection between Ducati and tennis shoes? Something to wear on
> your bike so that when it breaks down your still traveling on
> Ducati? Why slap your name on a product in a flooded market.
> Pirelli has done the same thing from time to time. Really cool
> shoes, but no on wears them. Strange things people do.
>
> If Ducati had a cohesive strategy for their existing customers, and
> new target audience(s) Ducati could have the recognition of HD and
> I would have to stop explaining to people what a Ducati is. But
> putting Ducati on a bunch of crap is like getting ink pens with the
> business info printed on them and as far as marketing goes Red Bull
> has more recognition then Ducati.
>
> But you have to give them credit as small company competing against
> the big Japanese corporations, they have got good recognition among
> riders. But with this Tumi crap. I would not buy it because it was
> impractical, expensive, and ridiculous looking. I own Tumi like
> Oakley and other fine products for durability, function, and
> design. I even prefer products without a badge or at most embossed
> and subtle. I even de-badge my autos.
>
> Sometimes Ducati misses the mark and is presently wasting the
> opportunity to help people transition from the bikes they are
> earning their wheels on to a Ducati. There is a reason Harley
> worked so well for HD and Ducati has not found it. I love the
> Ducati product with all the quirks and delays on parts etc..
>
> If Ducati becomes a stronger brand Ducati riders benefit. If they
> go for the short term profit, everyone suffers in the end. My hope
> is they are thinking longevity while trying to grow. God forbid
> Ducati trapper keepers, not I might go for a Casey Stoner lunch
> pail.
>
> Diego
>
>
> -----Original Message-----
> From: ducati-bounces at ducati.net [mailto:ducati-bounces at ducati.net]
> On Behalf Of Kevin Kachadourian Sent: Tuesday, November 06, 2007
> 6:23 PM To: ducati at ducati.net Subject: [Ducati] re: Ducati over
> branding (PS)
>
> ...and, I'm enough of a curmudgeon to think that the guy who buys a
> 1098 or ST4S as his first motorcycle is a bit of a poser as well.
> I've said this before, but not for a while. I'm from the old
> school, where you earn your right to ride a Duck by thrashing,
> riding, crashing, fixing at least a few junk yard dogs; and working
> your way up to a Ducati. It helps you really appreciate them, too.
>
> Kevin Kachadourian
> '96 900SS SP (now waiting for that 13 mile twisty commute home -
> later) *****
>
> Our newest sponsor, MC Stands, has just opened its doors! It's a
> motorcycle stand superstore. Every brand, every model, 95% in stock
> for immediate shipment. Whether front stands, rear stands, paddock
> stands, dirt bike stands, or any kind of stand or lift, MC Stands
> tests, rates, and discounts everything they sell. Check them out!
>
> Visit: http://mcstands.com/
> _______________________________________________
> Ducati mailing list
> Ducati at ducati.net
> http://list.ducati.net/cgi-bin/mailman/listinfo/ducati Mailto:
> tampabaydesmo at earthlink.net
>
>
> *****
>
> Our newest sponsor, MC Stands, has just opened its doors! It's a
> motorcycle stand superstore. Every brand, every model, 95% in stock
> for immediate shipment. Whether front stands, rear stands, paddock
> stands, dirt bike stands, or any kind of stand or lift, MC Stands
> tests, rates, and discounts everything they sell. Check them out!
>
> Visit: http://mcstands.com/
> _______________________________________________
> Ducati mailing list
> Ducati at ducati.net
> http://list.ducati.net/cgi-bin/mailman/listinfo/ducati Mailto:
> contingencya at yahoo.com
>
>
> __________________________________________________ Do You Yahoo!?
> Tired of spam? Yahoo! Mail has the best spam protection around
> http://mail.yahoo.com *****
>
> Our newest sponsor, MC Stands, has just opened its doors! It's a
> motorcycle stand superstore. Every brand, every model, 95% in
> stock for immediate shipment. Whether front stands, rear stands,
> paddock stands, dirt bike stands, or any kind of stand or lift, MC
> Stands tests, rates, and discounts everything they sell. Check
> them out!
>
> Visit: http://mcstands.com/
> _______________________________________________
> Ducati mailing list
> Ducati at ducati.net
> http://list.ducati.net/cgi-bin/mailman/listinfo/ducati Mailto:
> tampabaydesmo at earthlink.net
>
>
> ------------------------------
>
> Message: 9
> Date: Tue, 6 Nov 2007 21:24:29 EST
> From: D888SPOLTD at aol.com
> Subject: Re: [Ducati] Casey wallpaper
> To: ducati at ducati.net
> Message-ID: <c33.1bcce358.34627bdd at aol.com>
> Content-Type: text/plain; charset="US-ASCII"
>
>
> No worries Aaron, name is Walt Martens.
>
> Here is that particular gallery:
> _http://www.mad-ducati.com/GalleryShowTN.php?GalleryId=368_
> (http://www.mad-ducati.com/GalleryShowTN.php?GalleryId=368)
>
> But you can check the clubs website here and see everyone's
> gallery: _http://www.mad-
> ducati.com/GalleryMembers.php?sortby=Member_ (http://www.mad-
> ducati.com/GalleryMembers.php?sortby=Member) &
>
> There is a large contingent of the membership that are into track
> days.
>
> Cheers and enjoy,
> W
>
>
> In a message dated 11/6/2007 2:12:46 P.M. Pacific Standard Time,
> contingencya at yahoo.com writes:
>
> Hey Dub, (I apologize for not knowing your entire first name)
>
> Do you have any more shots of that day? I would love to see them!!
>
> I have yet to do a track day but live with 2 hours of 2 great
> tracks. I just love seeing the average joe zipping around on a
> track. It looks like so much fun.
>
> Aaron
>
>
> d888spoltd at aol.com wrote:
>
> Thanks Aaron, it really was a gas riding on track with my son.? He
> rode very safe and well, much better than I did my first track
> event. He took T1 at VIR better than most riders that day in B
> group.
>
>
> ************************************** See what's new at
> http://www.aol.com
>
>
> ------------------------------
>
> Message: 10
> Date: Tue, 6 Nov 2007 19:12:29 -0800
> From: Brian De Groodt <bdegroodt at wheelhound.com>
> Subject: Re: [Ducati] re: Ducati over branding (PS) To: Ducati
> Owners Group <ducati at ducati.net>
> Message-ID: <FFE25192-5814-4F61-8E7D-374518FA2187 at wheelhound.com>
> Content-Type: text/plain; charset=US-ASCII; delsp=yes; format=flowed
>
>
> On Nov 6, 2007, at 3:59 PM, Diego wrote:
>
>> Why slap your name on a product in a flooded market. Pirelli has
>> done the same thing from time to time. Really cool shoes, but no
>> on wears them. Strange things people do.
>>
>
> True, I prefer the Goodyear's over the Pirelli's. ;-). In all
> seriousness, I think there's a fine line here. Partners like
> Sandisk have invested heavily in the MotoGP effort of Ducati, and a
> little turn around seems like fair play. FWIW, the USB drive is
> very well constructed and it lives up to the Italian design one
> expects of Ducati (not sure they designed it, but it doesn't
> denigrate by way of design in the least). Putting the logo on a
> few things here and there is definitely a proven way to potentially
> enhance a brand's recognition, but the choice of where to slap the
> logo has to be carefully considered. Cologne, pocket knives,
> shoes, snowboards, bicycles and certain pieces of luggage strike me
> as the wrong ideas. This might be a disconnect in the Ducati
> marketing efforts in Italy and what flies in Europe and the US
> market and beyond. Not sure, but if it helps in some small way for
> the guys and gals in the factory to keep their jobs, continue to
> produce great products, and field one hell of a racing effort, then
> I for one would call it a small price to pay.
>
> The whole "we prefer to think of ourselves as the Porsche of
> motorcycles" thing by definition means a little of the exclusivity
> of the brand has to be yielded. By Ducati management's choice and
> directive, it's no longer the Ferrari image of days past and that
> might mean some poseur, er, fan of the brand, that doesn't/can't
> own a Ducati might be sporting a pair of shoes because that's the
> best he/ she can afford at the moment. I don't care much for it,
> but it's $100 in the dealer's pocket that services my bikes that
> he/she (allegedly) didn't make any money in selling me. Hopefully
> the fine folks in Italy will make wiser choices now that the recent
> troubles of the past are behind them and concentrate on pulling
> back the product marketing reins a tad and plow ahead on more high
> quality products with 2 wheels.
>
> Brand protectionism by long-time loyalists is funny to me. It's
> common in my other world of passion and pursuit--bicycling (but
> particularly more nasty). I've never quite understood it. I feel
> it and it makes a funny feeling in my head when I see someone
> sporting a logo of something I know they don't own, or when I see
> some moron on a fixie with no brakes because he thinks it's cool,
> but I can't reconcile it logically. If another motorcycle or
> bicycle is on the road instead of nothing or a car and that person
> operates within the reasonable norm of the law/rules, then who am I
> to say anything. But I still feel that weird feeling (is it
> special?).
>
> In any case, I'm rambling, but I'd like to nominate that the term
> for Ducati's current logo/branding efforts as "poor choices" over
> "over branding."
>
> Oh yeah, and Kevin, I saw your bike at Laguna this year and would
> definitely give it 2 thumbs up for being everything a Ducati should
> be. It's clearly loved by you and has loved you back with
> undoubtedly plenty of stories. And to your point regarding the
> "old school" and earning it to ride a Ducati, it made me laugh
> because just yesterday I was sharing with a friend how my first
> street bike (a used early 70s Honda CB 750) left me stranded one
> morning on my way to work and was my only transportation. So I
> beat the hell out of the tank with my helmet (I was young and
> dumber than I am now) in some fit of rage and hope that it would
> mysteriously make the carbs free of gunk. No surprise, it didn't.
> So I called in sick and picked up my Zen & The Art of Motorcycle
> Maintenance for the day. Suddenly the book started making sense.
>
> BD
>
> ------------------------------
>
> Message: 11
> Date: Tue, 6 Nov 2007 19:15:34 -0800
> From: "dav0 Lieby" <dlieby at gmail.com>
> Subject: [Ducati] Stoner Lunch Box
> To: "Ducati Owners Group" <ducati at ducati.net>
> Message-ID:
> <ce853b2c0711061915v2afea59cmcfe35e3e3486d0ad at mail.gmail.com>
> Content-Type: text/plain; charset=UTF-8
>
> I already have a Stoner t-shirt and a lunch pail would be Oh so
> GOOD. dav0
>
> On Nov 6, 2007 6:18 PM, Diego <tampabaydesmo at earthlink.net> wrote:
>
>> Just kidding on the Lunch pail, But Teaming up with Dorna for
>> Moto GP stuff would be cool but that is a whole other mess
>> promoting MotoGP in the States.
>
>
> ------------------------------
>
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>
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>
> End of Ducati Digest, Vol 23, Issue 17
> **************************************
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