[Ducati] re: Ducati over branding (PS)

[Ronald Betts]

Ducati needs to hook up with Icon or AGS.
 
 
Peace...Ron"Desmohead"Betts 95 900 SPI've learned that I don't suffer from insanity, I enjoy it!> From: tampabaydesmo at earthlink.net> To: ducati at ducati.net> Subject: RE: [Ducati] re: Ducati over branding (PS)> Date: Tue, 6 Nov 2007 18:59:02 -0500> > Thanks Kevin,> > I am sure many here would agree with the "old School" view and respect the> scars and bruises of experience and folly. When it comes to Ducati. I see> them as a company on a positive upswing from a slow period and working on> brand recognition but is a illogical way. I mean dies the Duc scandisk not> only look good but run faster in the straightaway's? > > Personally I would love to consult with Ducati on their strategy because it> seems all over the place. At least they are licensing the name and not> taking a hit on getting stuff out there with their name on it. How do you go> from partnering with Dainese for high quality (and expensive)gear to> Shoes???????????? What is the connection between Ducati and tennis shoes?> Something to wear on your bike so that when it breaks down your still> traveling on Ducati? Why slap your name on a product in a flooded market.> Pirelli has done the same thing from time to time. Really cool shoes, but no> on wears them. Strange things people do.> > If Ducati had a cohesive strategy for their existing customers, and new> target audience(s) Ducati could have the recognition of HD and I would have> to stop explaining to people what a Ducati is. But putting Ducati on a bunch> of crap is like getting ink pens with the business info printed on them and> as far as marketing goes Red Bull has more recognition then Ducati. > > But you have to give them credit as small company competing against the big> Japanese corporations, they have got good recognition among riders. But with> this Tumi crap. I would not buy it because it was impractical, expensive,> and ridiculous looking. I own Tumi like Oakley and other fine products for> durability, function, and design. I even prefer products without a badge or> at most embossed and subtle. I even de-badge my autos.> > Sometimes Ducati misses the mark and is presently wasting the opportunity to> help people transition from the bikes they are earning their wheels on to a> Ducati. There is a reason Harley worked so well for HD and Ducati has not> found it. I love the Ducati product with all the quirks and delays on parts> etc.. > > If Ducati becomes a stronger brand Ducati riders benefit. If they go for the> short term profit, everyone suffers in the end. My hope is they are> thinking longevity while trying to grow. God forbid Ducati trapper keepers,> not I might go for a Casey Stoner lunch pail.> > Diego> > > > > > > -----Original Message-----> From: ducati-bounces at ducati.net [mailto:ducati-bounces at ducati.net] On Behalf> Of Kevin Kachadourian> Sent: Tuesday, November 06, 2007 6:23 PM> To: ducati at ducati.net> Subject: [Ducati] re: Ducati over branding (PS)> > ...and, I'm enough of a curmudgeon to think that the guy who buys a 1098 or> ST4S as his first motorcycle is a bit of a poser as well. I've said this> before, but not for a while. I'm from the old school, where you earn your> right to ride a Duck by thrashing, riding, crashing, fixing at least a few> junk yard dogs; and working your way up to a Ducati. It helps you really> appreciate them, too.> > Kevin Kachadourian> '96 900SS SP (now waiting for that 13 mile twisty commute home - later)> *****> > Our newest sponsor, MC Stands, has just opened its doors! It's a motorcycle> stand superstore. Every brand, every model, 95% in stock for immediate> shipment. Whether front stands, rear stands, paddock stands, dirt bike> stands, or any kind of stand or lift, MC Stands tests, rates, and discounts> everything they sell. Check them out!> > Visit: http://mcstands.com/> _______________________________________________> Ducati mailing list> Ducati at ducati.net> http://list.ducati.net/cgi-bin/mailman/listinfo/ducati> Mailto: tampabaydesmo at earthlink.net> > > *****> > Our newest sponsor, MC Stands, has just opened its doors! It's a motorcycle> stand superstore. Every brand, every model, 95% in stock for immediate> shipment. Whether front stands, rear stands, paddock stands, dirt bike> stands, or any kind of stand or lift, MC Stands tests, rates, and discounts> everything they sell. Check them out!> > Visit: http://mcstands.com/> _______________________________________________> Ducati mailing list> Ducati at ducati.net> http://list.ducati.net/cgi-bin/mailman/listinfo/ducati> Mailto: ronaldebettsasalc0015 at hotmail.com
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