[Ducati] Ducati over branding ?

[Ducman]

http://www.sandisk.com/Products/Default.aspx?CatID=1352

I hope we aren't headed for poserville, or maybe we have already  
arrived and I missed it. Now don't get me wrong, I love this stuff  
and think its cool but I hate to think I will see it over branded  
like Harley. I know this is part of successful business and maybe we  
just have to accept it but I will miss the days of having a unique  
brand.  Now, with that said I have mine ordered ;)

Paul