[Ducati] One Word - YIKES!!...

[Mike Aquino]

Thanks Michael.

Very well put.

ride safe
skid

Michael Menard wrote:
> Skid typed:
>
>   
>> I thought I was the only one that actually took time to read the article.
>> I have heard no compelling arguments against the possible partnering 
>> that weren't based on prejudice and folklore.
>>     
>
> I felt the need to offer my 20 lire on this topic.  All to often, corporate
> financial people (no specific offense intended to those in this group who
> focus in that area) look at the numbers, and ONLY at the numbers.  If the
> arithmetic adds up, they think things are a good deal.  Reminds me of a
> consulting gig I had, a company wanted to position a drug in the ABSOLUTE
> worst indication it could, because the financial analysis showed that's
> where the big bucks were...no concern that it was the worst drug in the
> market for that indication BY FAR!  Thank dog they listened and changed the
> positioning to where it was the BEST product in the market, a smaller market
> but the best product.
>
> What's the lesson in this case?  Just because numbers look good, doesn't
> necessarily mean that the deal is a good deal.  Ducati is all about the
> emotion, and it is the absolute antithesis of the Harley Davidsons stand
> for.  Both are good bikes in their own right, but to mix the two?  Absolute
> disaster in the making.
>
> It pays to look at more than the numbers!
>
> Beppe
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