[Ducati] World's funkiest "A"? That's classic. (NDC)
Veloce916 at aol.com
Veloce916 at aol.com
Fri Jan 26 13:03:15 EST 2007
A-Style Extend Title Sponsorship For TT Assen And Grand Prix of Japan
Until 2009
Popular Italian fashion brand A-Style has signed with Dorna Sports,
commercial rights-holders for the MotoGP World Championship, to extend their title
sponsorship agreements of the TT Assen and Grand Prix of Japan until 2009. The
deal follows on from a successful initial partnership that began last
season, when the familiar logo first appeared at MotoGP circuits as A-Style became
title sponsors for the Dutch and Japanese events - securing the right to name
the event as well as trackside brand exposure.
The TT Assen is the MotoGP World Championship’s longest serving race, having
been on the series calendar ever since its inception in 1949, and is
regarded as the ‘Cathedral’ of motorcycling. Twin Ring Motegi is one of the most
modern venues in motorsport and it has been home to MotoGP since its opening in
2000, initially hosting the Pacific Grand Prix before taking over as the
venue for the Grand Prix of Japan in 2004.
A-Style gained popularity over a decade ago, when graphic designer Marco
Bruns conceived and patented the ‘world’s funkiest “A”’ and it became a
popular sticker and print for surf, skate and urban orientated gear. Clothing
designer Simone Sidoti was later to join forces with Bruns, and the logo became a
lifestyle brand with a full collection of men’s and women’s fashion which
has since become popular with celebrities and sportsmen in 1440 stores across
the world.
In 2007 the A-Style TT Assen takes its traditional slot on the last Saturday
in June, the 30th, and is the eighth event on the eighteen-round MotoGP
World Championship 2007 calendar. The A-Style Grand Prix of Japan is round
fifteen and takes place on the 23rd September. A-Style will also have a brand
presence at the MotoGP Official Test which takes place at Jerez on February
23rd-25th.
I'm passing this on for the amusement of those who are familiar with the logo
.
Vicki (I promise, this is the last stupid thing I'll post today)
Culture clash - what happens when outlandish finds itself in the mainstream
(you hire a publicist to work it out, here's the result) :
(http://www.superbike-news.co.uk/absolutenm/PPL.TB/index.asp)
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