[Ducati] World's funkiest "A"? That's classic. (NDC)

Veloce916 at aol.com Veloce916 at aol.com
Fri Jan 26 13:03:15 EST 2007


    A-Style Extend Title Sponsorship For TT Assen And  Grand Prix of Japan 
Until 2009
Popular Italian  fashion brand A-Style has signed with Dorna Sports, 
commercial  rights-holders for the MotoGP World Championship, to extend their title  
sponsorship agreements of the TT Assen and Grand Prix of Japan until 2009.  The 
deal follows on from a successful initial partnership that began last  
season, when the familiar logo first appeared at MotoGP circuits as  A-Style became 
title sponsors for the Dutch and Japanese events - securing  the right to name 
the event as well as trackside brand  exposure.

The TT Assen is the MotoGP World Championship’s longest  serving race, having 
been on the series calendar ever since its inception  in 1949, and is 
regarded as the ‘Cathedral’ of motorcycling. Twin Ring  Motegi is one of the most 
modern venues in motorsport and it has been home  to MotoGP since its opening in 
2000, initially hosting the Pacific Grand  Prix before taking over as the 
venue for the Grand Prix of Japan in  2004.

A-Style gained popularity over a decade ago, when graphic  designer Marco 
Bruns conceived and patented the ‘world’s funkiest “A”’ and  it became a 
popular sticker and print for surf, skate and urban orientated  gear. Clothing 
designer Simone Sidoti was later to join forces with Bruns,  and the logo became a 
lifestyle brand with a full collection of men’s and  women’s fashion which 
has since become popular with celebrities and  sportsmen in 1440 stores across 
the world. 

In 2007 the A-Style TT  Assen takes its traditional slot on the last Saturday 
in June, the 30th,  and is the eighth event on the eighteen-round MotoGP 
World Championship  2007 calendar. The A-Style Grand Prix of Japan is round 
fifteen and takes  place on the 23rd September. A-Style will also have a brand 
presence at  the MotoGP Official Test which takes place at Jerez on February  
23rd-25th.
I'm passing this on for the amusement of those who are familiar with  the logo
. 
Vicki (I promise, this is the last stupid thing I'll post today)
 
Culture clash - what happens when outlandish finds itself in the  mainstream 
(you hire a publicist to work it out, here's the result)   :
  (http://www.superbike-news.co.uk/absolutenm/PPL.TB/index.asp) 



More information about the Ducati mailing list