[Ducati] OH Paahleeese (was: ducati scent)

[Fred Mechini]

Well ... some of the Ducati stuff is just .. well ... cheesy. 

-------------------
Fred Mechini
www.kayaksport.net
fmechini at kayaksport.net
fmechini at princeton.edu
 
-----Original Message-----
From: ducati-bounces at ducati.net [mailto:ducati-bounces at ducati.net] On Behalf
Of S & L Warburton
Sent: Sunday, October 01, 2006 9:34 PM
To: ducati at ducati.net
Subject: [Ducati] OH Paahleeese (was: ducati scent)

First, let me get out the old boxing gloves and trunks.... Ooooo they don't
fit like they use to... oh well, let the games begin.

Izzy, are you a bit FIZZY? I think you're spot on with your comments on
cross marketing. It's a way of corporate life these days.
Same goes for Ducati's product placement in TV and print ads for everything
from Chevy trucks to Payless shoes to whatever.
But, surely you were joking  when your wrote, "The only other motorcycle
company which makes ONLY motorcycles is Harley Davidson."
If you believe that then obviously you do not know your industry history
very well. H.D. have had their name on snowmobiles, golf
carts, three wheeled cars and utility items plus more. And yes some of these
things were their design and built, (or partly
assembled) in factories owned by H.D.

Oh and in case some are not aware, Ducati started out in the electronics
industry. They went through a period were they built and
sold everything from radios to clocks and cameras. And not that many years
ago were into outboard boat motors.

Oh and this one, " If Ducati has a bad year or two, they could be sold off
and bastardized beyond comprehension (Ducati Indiana,
anyone?  Thanks, Cagiva).

They have had, were sold, but still they make beautiful motorcycles. Yes,
you (and all Ducati lovers the world over) should thank
Cagiva. If it hadn't been for Cagiva, Ducati the company would have been
long gone. Cagiva not only saved the company but I believe
is primarily responsible for starting it's big turn around. Out with all the
old, (out dated models) and in with exciting new ideas,
(new models). Where do you think the money came for R&D of the four valve
engine? Remember the 916? That was Cagiva who hired
Tamborini.
So maybe the Indiana isn't your cup of tea. But it showed that they were
thinking and willing to take a chance. Bastardized? Hardly!
Best cruiser to come out of the mid eighties! Can you name any other cruiser
that had front and rear disk brakes, alloy swing arm
and a DRY clutch? Be glad I'm writing this and not my wife. She'd have your
manhood in a sausage grinder before you could say,
"Elephant logo" for typing such a statement.


Back to your H.D. comparison. Many a die had Harley rider do not acknowledge
the AMF years. But if it hadn't been for AMF Harley
would have been a long forgotten brand. AMF did for Harley what Cagiva did
for Ducati.
Back to your cross marketing, H.D. have got to be the worst offenders at
pimping their name to earn an extra couple of bucks. From
underwear to beer to oil to Barbie dolls to Ford trucks. If you pay them
enough H.D. will let you put the bar and shield on just
about anything. At least Ducati is trying to keep their name on up scale
"designer" items.


mo+omille,  don't think you're getting off without a couple of jabs from me
either."Those Ferrari laptops... man... what a trip...
you can't tell me they don't look cheesy.  And... are they faster or better
than anything out there?  I think not."

Yes I can and I will, They do NOT look cheesy! Everyone who sees mine has to
ask about it. They love the Ferrari red exterior colour
and the little carbon fibre dash. And yes, at the time I bought mine, it was
about the fastest lappy going. It had the latest AMD 64
mobile processor, a gig of fast RAM and 128 meg ATI video plus built in
combo drive and five in one reader.

" People who won't be able to ever have a Ferrari can buy their logo. Ducati
is trying to do the same thing."
And from a bean counter point of view, what's wrong with that? I know people
who wear H.D. brand clothing and drive a Harley limited
edition Ford truck but have never, will never own a motorcycle. Still, they
are walking, talking adverts for H.D. Ducati is trying
to be responsible to it's share holders by promoting it's brand name in an
attempt to increase profits.

I'm sorry that I may not be able to respond to the flood of post that will
follow this. But, the wife and I leave tomorrow afternoon
for Hiawassee Georgia and USDesmo's last rally of the season, Duc's Fly
South. I will however take my old FERRARI laptop with me and
try to catch up on emails etc. when I can find internet access points.

the Dreamer
(a.k.a. Ducati Dreamin' Stephen)
Living life on the edge. Less crowded, better view.
'98 900 SS FE (biposto), silFEr
DOCC #19
DOC Liaison Coordinator
http://www2.reach.net/seven/
mailto:seven at reach.net


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some of the most beautiful products ever for Ducati's.
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