[Ducati] Ducati scent

[Fred Mechini]

DUCATI .. the IHOP of motocyckling

-------------------
Fred Mechini
www.kayaksport.net
fmechini at kayaksport.net
fmechini at princeton.edu
 

-----Original Message-----
From: ducati-bounces at ducati.net [mailto:ducati-bounces at ducati.net] On Behalf
Of Harlyn Jenkins
Sent: Sunday, October 01, 2006 3:53 PM
To: 'Ducati Owners Group'
Subject: RE: [Ducati] Ducati scent

MMMMM - McDonalds... 

-----Original Message-----
From: ducati-bounces at ducati.net [mailto:ducati-bounces at ducati.net] On Behalf
Of izzy
Sent: Sunday, October 01, 2006 11:37 AM
To: Ducati Owners Group
Subject: Re: [Ducati] Ducati scent

Don't forget that Ducati is trying to position itself as the Ferrari of
motorcycles.  Re-read the 2006 Roadshow investor's report.  They are
demising all the entry-level motorcycles.

Plus, Ducati does have a cache as a brand. When I tell coworkers that I ride
Ducati, they either are ignorant of brands besides Honda/Harley or they say
WOW!

Comparing Ducati as a brand to Honda is not realistic -- Honda's bikes are
machine-made and mass produced.  Ducatis are hand made and limited.  Honda
sells more motorcycles in a month than Ducati does in a year.

That's like comparing Gallagher's steak house to McDonalds.

best,

iz

At 02:10 PM 10/1/2006, you wrote:
>You don't see Honda cologne (or do you)...  there's something about 
>Italians wanting to slap their logos on everything.
>
>Those Ferrari laptops... man... what a trip... you can't tell me they 
>don't look cheesy.  And... are they faster or better than anything out 
>there?  I think not.
>
>Ferrari puts their logo on items for aspirational reasons.  People who 
>won't be able to ever have a Ferrari can buy their logo.  Ducati is 
>trying to do the same thing.
>
>Typically I buy a Ducati for one reason... for a motorcycle.
>
>I buy Craftsman for one reason... tools (and a lifetime warranty)
>
>I buy Specialized for one reason... for a bike to ride
>
>I buy (or my girlfriends does since she has to like it too  ;-) Vera 
>Wang cologne.
>
>I buy Diesel for one reason... Jeans (clothes)
>
>When companies start going out of their core offering and try new 
>markets they risk diluting their brand... cheapening their brand.
>
>And in this case their even cheapening Ermenegildo Zegna.
>
>Don't get me started on their last rebranding with DUCATI in Italicized 
>Helvetica.
>
>Pete
>
>On Oct 1, 2006, at 10:34 AM, izzy wrote:
>
>>I disagree that it's unfortunate -- companies today live and die by 
>>their cross-marketing.  Ducati is a tiny company which has only one 
>>product.  The only other motorcycle company which makes ONLY 
>>motorcycles is Harley Davidson.  If Ducati has a bad year or two, they 
>>could be sold off and bastardized beyond comprehension (Ducati 
>>Indiana, anyone?  Thanks, Cagiva).
>>
>>The designers and factory workers at Ducati have nothing to do with 
>>the cross-marketing except that it helps them keep their jobs.  Why 
>>turn away from a good product because the name is put on something you 
>>personally don't like?
>>
>>Is man's cologne that offensive to you?
>>
>>I received a bottle as a gift, and it's not my favorite, but I am glad 
>>to be able to support their efforts.
>>
>>If you don't want Ducati to do any cross-marketing I suggest you buy a 
>>new bike every year and convince all your friends too -- that way, 
>>Ducati won't need to cross market to help pay the bills.
>>
>>best,
>>
>>iz
>>
>>At 12:43 PM 10/1/2006, you wrote:
>>>Oh, that's really unfortunate.  I realize that Ducati marketing is 
>>>really active in cross promotion and co-branding but they need to 
>>>show better judgment or else they risk becoming a sad caricature of 
>>>themselves.  This is just really shallow, sad, stupid and 
>>>pretentious...  and if they do too much of it  I'll no longer be 
>>>willing to own or ride a Ducati motorcycle.
>>>
>>>Best regards,
>>>
>>>Tom Kremer
>>>
>>>http://www.sephora.com/browse/product.jhtml?id=P140602
>>>
>>
>>
>>Ducati On Line thanks its sponsor and friend, Cycle Cat, maker of some 
>>of the most beautiful products ever for Ducati's.
>>Visit http://www.cyclecat.com/
>>
>>_______________________________________________
>>Ducati mailing list
>>Ducati at ducati.net
>>http://list.ducati.net/cgi-bin/mailman/listinfo/ducati
>>Mailto: info at motomille.com
>
>
>Ducati On Line thanks its sponsor and friend, Cycle Cat, maker of some 
>of the most beautiful products ever for Ducati's.
>Visit http://www.cyclecat.com/
>
>_______________________________________________
>Ducati mailing list
>Ducati at ducati.net
>http://list.ducati.net/cgi-bin/mailman/listinfo/ducati
>Mailto: ducnet at livnay.com


Ducati On Line thanks its sponsor and friend, Cycle Cat, maker of some of
the most beautiful products ever for Ducati's.
Visit http://www.cyclecat.com/

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Ducati mailing list
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http://list.ducati.net/cgi-bin/mailman/listinfo/ducati
Mailto: harlyn at jenkins.org


Ducati On Line thanks its sponsor and friend, Cycle Cat, maker of  
some of the most beautiful products ever for Ducati's.
Visit http://www.cyclecat.com/

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http://list.ducati.net/cgi-bin/mailman/listinfo/ducati
Mailto: fmechini at patmedia.net