[Ducati] Ducati scent

[the Kid]

 Honda, Suzuki, Yamaha, Polaris, Kawasaki, all produce other machines to 
sell, not just bikes. From automobiles to generators, snowmobiles and 
lawnmowers. Ducati as a cologne, Ferrari laptops; Hey it lets everyone feel 
like they are part of something great and enlightens a public that might not 
know what Ducati is. I own the machine, that is enough for me.
  Charles Armstrong, aka... the KID
'02 998
'01 996
----- Original Message ----- 
From: "izzy" <ducnet at livnay.com>
To: "Ducati Owners Group" <ducati at ducati.net>
Sent: Sunday, October 01, 2006 11:36 AM
Subject: Re: [Ducati] Ducati scent


> Don't forget that Ducati is trying to position itself as the Ferrari of 
> motorcycles.  Re-read the 2006 Roadshow investor's report.  They are 
> demising all the entry-level motorcycles.
>
> Plus, Ducati does have a cache as a brand. When I tell coworkers that I 
> ride Ducati, they either are ignorant of brands besides Honda/Harley or 
> they say WOW!
>
> Comparing Ducati as a brand to Honda is not realistic -- Honda's bikes are 
> machine-made and mass produced.  Ducatis are hand made and limited.  Honda 
> sells more motorcycles in a month than Ducati does in a year.
>
> That's like comparing Gallagher's steak house to McDonalds.
>
> best,
>
> iz
>
> At 02:10 PM 10/1/2006, you wrote:
>>You don't see Honda cologne (or do you)...  there's something about
>>Italians wanting to slap their logos on everything.
>>
>>Those Ferrari laptops... man... what a trip... you can't tell me they
>>don't look cheesy.  And... are they faster or better than anything
>>out there?  I think not.
>>
>>Ferrari puts their logo on items for aspirational reasons.  People
>>who won't be able to ever have a Ferrari can buy their logo.  Ducati
>>is trying to do the same thing.
>>
>>Typically I buy a Ducati for one reason... for a motorcycle.
>>
>>I buy Craftsman for one reason... tools (and a lifetime warranty)
>>
>>I buy Specialized for one reason... for a bike to ride
>>
>>I buy (or my girlfriends does since she has to like it too  ;-)
>>Vera Wang cologne.
>>
>>I buy Diesel for one reason... Jeans (clothes)
>>
>>When companies start going out of their core offering and try new
>>markets they risk diluting their brand... cheapening their brand.
>>
>>And in this case their even cheapening Ermenegildo Zegna.
>>
>>Don't get me started on their last rebranding with DUCATI in
>>Italicized Helvetica.
>>
>>Pete
>>
>>On Oct 1, 2006, at 10:34 AM, izzy wrote:
>>
>>>I disagree that it's unfortunate -- companies today live and die by
>>>their cross-marketing.  Ducati is a tiny company which has only one
>>>product.  The only other motorcycle company which makes ONLY
>>>motorcycles is Harley Davidson.  If Ducati has a bad year or two,
>>>they could be sold off and bastardized beyond comprehension (Ducati
>>>Indiana, anyone?  Thanks, Cagiva).
>>>
>>>The designers and factory workers at Ducati have nothing to do with
>>>the cross-marketing except that it helps them keep their jobs.  Why
>>>turn away from a good product because the name is put on something
>>>you personally don't like?
>>>
>>>Is man's cologne that offensive to you?
>>>
>>>I received a bottle as a gift, and it's not my favorite, but I am
>>>glad to be able to support their efforts.
>>>
>>>If you don't want Ducati to do any cross-marketing I suggest you
>>>buy a new bike every year and convince all your friends too -- that
>>>way, Ducati won't need to cross market to help pay the bills.
>>>
>>>best,
>>>
>>>iz
>>>
>>>At 12:43 PM 10/1/2006, you wrote:
>>>>Oh, that's really unfortunate.  I realize that Ducati marketing is
>>>>really active in cross promotion and co-branding but they need to
>>>>show better judgment or else they risk becoming a sad caricature of
>>>>themselves.  This is just really shallow, sad, stupid and
>>>>pretentious...  and if they do too much of it  I'll no longer be
>>>>willing to own or ride a Ducati motorcycle.
>>>>
>>>>Best regards,
>>>>
>>>>Tom Kremer
>>>>
>>>>http://www.sephora.com/browse/product.jhtml?id=P140602
>>>>
>>>
>>>
>>>Ducati On Line thanks its sponsor and friend, Cycle Cat, maker of
>>>some of the most beautiful products ever for Ducati's.
>>>Visit http://www.cyclecat.com/
>>>
>>>_______________________________________________
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>>>Mailto: info at motomille.com
>>
>>
>>Ducati On Line thanks its sponsor and friend, Cycle Cat, maker of
>>some of the most beautiful products ever for Ducati's.
>>Visit http://www.cyclecat.com/
>>
>>_______________________________________________
>>Ducati mailing list
>>Ducati at ducati.net
>>http://list.ducati.net/cgi-bin/mailman/listinfo/ducati
>>Mailto: ducnet at livnay.com
>
>
> Ducati On Line thanks its sponsor and friend, Cycle Cat, maker of  some of 
> the most beautiful products ever for Ducati's.
> Visit http://www.cyclecat.com/
>
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