[Ducati] Ducati scent

[mo+omille]

You don't see Honda cologne (or do you)...  there's something about  
Italians wanting to slap their logos on everything.

Those Ferrari laptops... man... what a trip... you can't tell me they  
don't look cheesy.  And... are they faster or better than anything  
out there?  I think not.

Ferrari puts their logo on items for aspirational reasons.  People  
who won't be able to ever have a Ferrari can buy their logo.  Ducati  
is trying to do the same thing.

Typically I buy a Ducati for one reason... for a motorcycle.

I buy Craftsman for one reason... tools (and a lifetime warranty)

I buy Specialized for one reason... for a bike to ride

I buy (or my girlfriends does since she has to like it too  ;-)    
Vera Wang cologne.

I buy Diesel for one reason... Jeans (clothes)

When companies start going out of their core offering and try new  
markets they risk diluting their brand... cheapening their brand.

And in this case their even cheapening Ermenegildo Zegna.

Don't get me started on their last rebranding with DUCATI in  
Italicized Helvetica.

Pete

On Oct 1, 2006, at 10:34 AM, izzy wrote:

> I disagree that it's unfortunate -- companies today live and die by  
> their cross-marketing.  Ducati is a tiny company which has only one  
> product.  The only other motorcycle company which makes ONLY  
> motorcycles is Harley Davidson.  If Ducati has a bad year or two,  
> they could be sold off and bastardized beyond comprehension (Ducati  
> Indiana, anyone?  Thanks, Cagiva).
>
> The designers and factory workers at Ducati have nothing to do with  
> the cross-marketing except that it helps them keep their jobs.  Why  
> turn away from a good product because the name is put on something  
> you personally don't like?
>
> Is man's cologne that offensive to you?
>
> I received a bottle as a gift, and it's not my favorite, but I am  
> glad to be able to support their efforts.
>
> If you don't want Ducati to do any cross-marketing I suggest you  
> buy a new bike every year and convince all your friends too -- that  
> way, Ducati won't need to cross market to help pay the bills.
>
> best,
>
> iz
>
> At 12:43 PM 10/1/2006, you wrote:
>> Oh, that's really unfortunate.  I realize that Ducati marketing is  
>> really active in cross promotion and co-branding but they need to  
>> show better judgment or else they risk becoming a sad caricature of
>> themselves.  This is just really shallow, sad, stupid and  
>> pretentious...  and if they do too much of it  I'll no longer be  
>> willing to own or ride a Ducati motorcycle.
>>
>> Best regards,
>>
>> Tom Kremer
>>
>> http://www.sephora.com/browse/product.jhtml?id=P140602
>>
>>
>
>
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