[Ducati] Ducati scent

[izzy]

I disagree that it's unfortunate -- companies today live and die by 
their cross-marketing.  Ducati is a tiny company which has only one 
product.  The only other motorcycle company which makes ONLY 
motorcycles is Harley Davidson.  If Ducati has a bad year or two, 
they could be sold off and bastardized beyond comprehension (Ducati 
Indiana, anyone?  Thanks, Cagiva).

The designers and factory workers at Ducati have nothing to do with 
the cross-marketing except that it helps them keep their jobs.  Why 
turn away from a good product because the name is put on something 
you personally don't like?

Is man's cologne that offensive to you?

I received a bottle as a gift, and it's not my favorite, but I am 
glad to be able to support their efforts.

If you don't want Ducati to do any cross-marketing I suggest you buy 
a new bike every year and convince all your friends too -- that way, 
Ducati won't need to cross market to help pay the bills.

best,

iz

At 12:43 PM 10/1/2006, you wrote:
>Oh, that's really unfortunate.  I realize that Ducati marketing is 
>really active in cross promotion and co-branding but they need to 
>show better judgment or else they risk becoming a sad caricature of
>themselves.  This is just really shallow, sad, stupid and 
>pretentious...  and if they do too much of it  I'll no longer be 
>willing to own or ride a Ducati motorcycle.
>
>Best regards,
>
>Tom Kremer
>
>http://www.sephora.com/browse/product.jhtml?id=P140602
>
>